Project Outline
SJ Howard is a well established plumbing company based in Lincoln but their brand was starting to look a bit out-dated and their website was very much lost amongst the huge pile of plumbers listed on Google. A brand refresh and a modern, optimised and easy to navigate website has elevated their position to page 1 for many plumbing related Google searches in the Lincoln area.
Key Objectives
- Update the old logo, making it more slick, colourful and impactful.
- A more comprehensive website to reflect the complete plumbing services on offer.
- Make the site more visible in Google searches.
- Mobile responsive so users can find information quicker, navigate more easily and get in contact.
- Content-managed website for regular news updates.
Deliverables
- A revamped brand to be more colourful, tweaked flame shapes to look friendlier and introduced a new typeface that is more modern, clearer and simple.
- The new site design is simple, yet manages to showcase a wealth of information in a modular and compact way.
- Multiple navigation options allow users to find information quicker, with more relevant related content for a smoother user journey whether on a desktop or mobile device.
- Ongoing SEO to maximise Google ranking – the site currently appears on page 1 for many plumbing related searches in the Lincoln area.
