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Bailgate Hearing

Brand

Website

Online Strategy

A powerful brand solution, targeted marketing campaign and website with online booking system to promote the audiology services of Bailgate Hearing.

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Bailgate Hearing website

Project Outline

The challenge – to launch and promote the services of a new audiology company based in Lincoln. Design of a new brand that speaks to its target demographic, while evoking a sense of quality and professionalism. A website that is easy to navigate for older users with a way for them to book online easily. Targeted promotion through social media streams and printed adverts. Ongoing SEO to boost site performance. Printed POS literature providing additional information about the services of Bailgate Hearing.

Bailgate Hearing Website

Key Objectives

  • An accessible brand that reflects quality and engages with an older audience.
  • Responsive website to facilitate contact on mobile devices.
  • Showcase key services while eliminating jargon.
  • Online booking system.
  • Elevate brand presence with a high-ranking website to make Bailgate Hearing the go-to audiologist in Lincoln.

Deliverables

  • New brand and brand guidelines.
  • Content-managed website to enable regular updates.
  • Responsive site and online booking system.
  • SEO to maximise Google ranking – the site is currently ranked number 1 for many audiology based searches in and around the Lincoln area.
  • Regular printed and social media advertisements – aligned with website promotions.
  • Full suite of printed leaflets and POS material.
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Bailgate Hearing Website
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