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SJ Howard Plumbing



Online Strategy

A brand refresh and an engaging, informative website transforming the online presence of SJ Howard Plumbing.

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SJ Howard Plumbing website

Project Outline

SJ Howard is a well established plumbing company based in Lincoln but their brand was starting to look a bit out-dated and their website was very much lost amongst the huge pile of plumbers listed on Google. A brand refresh and a modern, optimised and easy to navigate website has elevated their position to page 1 for many plumbing related Google searches in the Lincoln area.

SJ Howard Plumbing website

Key Objectives

  • Update the old logo, making it more slick, colourful and impactful.
  • A more comprehensive website to reflect the complete plumbing services on offer.
  • Make the site more visible in Google searches.
  • Mobile responsive so users can find information quicker, navigate more easily and get in contact.
  • Content-managed website for regular news updates.


  • A revamped brand to be more colourful, tweaked flame shapes to look friendlier and introduced a new typeface that is more modern, clearer and simple.
  • The new site design is simple, yet manages to showcase a wealth of information in a modular and compact way.
  • Multiple navigation options allow users to find information quicker, with more relevant related content for a smoother user journey whether on a desktop or mobile device.
  • Ongoing SEO to maximise Google ranking – the site currently appears on page 1 for many plumbing related searches in the Lincoln area.
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SJ Howard Plumbing website
SJ Howard Plumbing website

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