Personalised loo rolls
WGAC, the environmentally friendly loo roll company, wanted to promote online sales with a fun,cost-effective campaign. The idea? Personalised loo rolls. We designed and built a user-friendly microsite to bringthe campaign to life.
The microsite enabled personalisation and sales process, transforming this distinctive product into a highly giftable, personalised experience. Customers choose from various pack designs and customise them with a name or playful message, supported by real-time previews.
Beyond the personalisation tool, Climb shaped the wider e-commerce journey to drive conversion with seamless basket and checkout flows optimised for mobile. Meanwhile, the microsite integrates securely with fulfilment systems, ensuring orders can be printed, packed and dispatched efficiently.
Another successful roll-out
The campaign delivered strong commercial results for WGAC, driving increased sales and considerable uplift in gift purchases. High engagement with the personalisation tool translated into social sharing and repeat visits, proving that a simple, well-executed idea can convert novelty into sales.
UX
We took a simple process and gave it the quirk it deserves.
Sales
Huge uplift in e-commerce sales.
Cost
Fun brand-building at low cost.
Elevated
Uplift in converted customers.
