Personalised Whisky
Jura wanted to drive sales within UK supermarkets with a smart, cost-effective in-store solution. The answer? Personalised whisky directly from your phone.
Climb designed and built the dedicated microsite to bring personalisation directly into the supermarket aisle. Shoppers scan a QR code displayed in-store, taking them to a simple, mobile-friendly experience where they customise their own bottle label, simple!
The interface guides users through adding their chosen name or message, while previewing the design in real time. Once submitted, the personalised label is professionally printed and posted to the customer. They then apply the sticker to a bottle they have purchased, transforming it into a thoughtful, bespoke gift with minimal effort. And the best part? The personalisation is all free!
A supermarket hit
The campaign proved a supermarket hit for Jura Whisky, drawing strong in-store engagement and thousands of orders. The QR-led experience felt novel yet effortless, encouraging impulse purchases and gifting. By blending digital personalisation with a physical product, the activation stood out on shelf and drove measurable uplift in sales.
UX
Effective drove customer conversion.
Sales
Huge uplift in supermarket sales.
Cost
Low cost for Jura and free for their customers.
Elevated
Another successful marketing strategy nailed!
